Commune Brand began in 2011, the mission of the company is to create value for the customers by providing products of the highset design and quality standards at affordable price. Commune wants to sell not only products but also a lifestyle for their customers.

 

The concept for Commune Retail store come from the brand's message 'communication' which usually means there are connection between two or more people. The main focus that attract designer to put it in the main concept is the connection part, which there are many way to represent connection. After developing sketches, designer came up with the concept 'Attachment & Overlapping'. The concept later applied to the arrangement of the store to let the customer experience the attachment between the area like the arrangement in residential house.