IKEA setting up a mobile pop up showcase with the main message to be communicated for the event is "A More Sustainable Life At Home".

 

Product choosen for this even is Kalas Mug that made from polypropolyne plastic. This mug possible for recylce and energy recovery.

 

The concept of this P.O.P display is the shape of the Kalas Mug. The display target market is the kids, thus give designer idea to make the display colorful and not too high to make it reachable for the kids.