The concept of this residential is 'Display of Nature Flow'. The concept was mainly inspired by the persona occupation and her preference. 

 

The persona choosen is a jewelry designer, name Cathy. She has her own brand since the last 2 years. The persona mostly do her work at home and get inspiration from the enovironment around her. She prever natural light rather than artificial light. The house is located around the city area with some greenery around the area. 

 

The first inspiration for the concept of the house come from the persona occupation, which is jewelry designer. The jewelry such as nacklace and bracelet, give designer a feel of flow from the river which also have nature feel. 

 

The second inspiration come from jewelry display, which mostly have several stage in it to emphasis the jewelry. Likewise, designer want to emphasis the gallery and work area of this house to be the main point.